What new customer segments should your business expand to? Which of your business divisions should you increase or decrease investment in? I have worked on multiple projects addressing these questions including:
- Banking: Assessed new data sources by building risk models and assessing their unique impact, as well as the expected monetary returns, on credit card acquisitions. One of the data sources opened up a segment of >5MM potential customers with limited credit history for the bank.
- Retail: Designed profitable retail strategy and optimal product allocation for small business based on historical sales
- Customer Service: Defined a prioritization algorithm for ranking the resolution order of incoming customer complaints. The solution reduced resolution time for top tier customers by > 50%
